LehmanBrown view: With the improvement of alive criteria, entities nigh him, the requirements are also rising. Wine label design innovation has chance an important method of sale the wine, this array of innovations from the New World countries have begun to scatter to the Old World. Even the maximum traditional wine Chateau deeply aware that her unchangeable packaging will chance a stumbling stop to their evolution. New design ideas emerging from the printing, paper, designed to comprehensively cultivate. Now the quality of the wine mall is not the merely ingredient to fascinate clients, people in the consumption yet also hope that the visual impact. Ling Lang everywhere in the wine market, wine is what makes you stand out? Many countries have accustom their pert current earth in line with market claim as the various wine label design caught the attention of consumers, and has been successful. Old World countries, including the traditional Chateau wine began to achieve this point. Be conscious of this, the brewery will be inquired to capture the market merchants. We discern that in October last year, Fort Rafi wine bottle announced the year 2008 engraved above the Chinese digit "8", the results of the vintage amount inflation of 20% per case overnight. The commute of two wineries Ch.Durfort vivens objective is unbelievable, and immediately at the corner of the drops fairy melody Lagerfeld invited to design high-priced wine labels, it is expected ah. Global market absences, the Chinese market more needs.
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Chanel Group in 1994 bought the Chateau Rauzan Segla, Sandrine Begaud winery, said public narratives director, is still not 100% sure from the Lagerfeld-designed wine labels, but said: "This year is the anniversary of the birth of 350 wineries, and we do our best to this particular days to design new things, wine label design is only an idea, is still not set. "
May 2011, according apt well-known London brandy traders Berry Bros & Rudd wine revealed namely this year is the Chateau Rauzan Segla (the left bank of Bordeaux, France, 1855 Chateau II) 350 annual, apt celebrate this grand daytime, ambition drag the German form designer Guffy Stewart to devise the wine label.
BBR Simmons Taber said sales director: "Chateau Rauzan Segla sales in the Chinese market has been quite nice, and to make Chanel logo trademark will addition sales."
Lagerfeld's trademark in China has been magnetic, and now Chanel leather, jewelry, consumer productions in the world's fastest growing buyers, second only to luxury brand LV. With the growing importance of Asian markets, Chanel trademark is expected to open the Chinese market successfully.
Of way, Lagerfeld is not the premier time, nectar wine for a designer, recently he designed for a limited edition Collector's Edition Diet Coke bottle, the bottle body with trim profile Lagerfeld: suit and knot, sign cauda equina,Breakfast aboard Wall St., Anyone - New York Times, and handsome signature pink cap. Moreover, it was Lagerfeld for the 1998 Dom Perignon champagne years built the picture of pink champagne, and ingenious shot fairy tale adore fable for the final in modern grace of the ads.
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